Three Irrefutable Laws of Media

Tuesday, July 19, 2005 | 06:20 AM

THE online REPORTER teaches us the irrefutable laws of Media:

1. People can never get enough content.

Twenty years ago three national TV networks and a few radio stations were sufficient. Today, 150 or more TV channels still leave room for consumers to buy billions of dollars worth of DVDs, CDs and videogames. Thousands walk on Manhattan's streets, listening to an iPod on their belt play their own personal musical playlist of 10,000 songs.

2. Any new media distribution channel will fill with content. Also stated as: Content expands to fill any new and viable distribution channel.

As in "nature abhors a vacuum," content seems to expand to fill any new media distribution channel. There's not just one 24/7-news channel, but seven - plus two sporting news channels and a weather channel that run full-time. Channels for shopping, DIY projects, jewelry, religion, old TV shows, cartoons, food, history, soaps and old movies all abound and find audiences sufficient to pay for their costs and leave a profit.

3. Any successful new media distribution channel follows the dictum "any content, any time, anywhere."

Every new distribution channel has made it easier for consumers to access their entertainment - what they want, when they want it, wherever they are:   

Stage                      Vaudeville
   I                                I
   V                                V
Movie theaters            Radio
  I                                 I
V                                 V
TV                        Phonographs
  I                                 I
V                                 V
Videocassette         Cassette tapes
  I                                 I
V                                V
DVD                           CDs
  I                                 I
V                                 V
Internet                     Internet
  I                                 I
  V                                V
Handheld video          MP3 players
  players         

Tuesday, July 19, 2005 | 06:20 AM | Permalink | Comments (0) | TrackBack (0)
de.li.cious add to de.li.cious | digg digg this! | technorati add to technorati | email email this post

bn-image

TrackBack

TrackBack URL for this entry:
https://www.typepad.com/services/trackback/6a00d8341c52a953ef00d83551872569e2

Listed below are links to weblogs that reference Three Irrefutable Laws of Media:

Comments

The comments to this entry are closed.



Recent Posts

December 2008
Sun Mon Tue Wed Thu Fri Sat
  1 2 3 4 5 6
7 8 9 10 11 12 13
14 15 16 17 18 19 20
21 22 23 24 25 26 27
28 29 30 31      

Archives

Complete Archives List

Blogroll

Blogroll

Category Cloud

On the Nightstand

On the Nightstand

 Subscribe in a reader

Get The Big Picture!
Enter your email address:


Read our privacy policy

Essays & Effluvia

The Apprenticed Investor

Apprenticed Investor

About Me

About Me
email me

Favorite Posts

Tools and Feeds

AddThis Social Bookmark Button

Add to Google Reader or Homepage

Subscribe to The Big Picture

Powered by FeedBurner

Add to Technorati Favorites

FeedBurner


My Wishlist

Worth Perusing

Worth Perusing

mp3s Spinning

MP3s Spinning

My Photo

Disclaimer

Disclaimer

Odds & Ends

Site by Moxie Design Studios™

FeedBurner