More on Holiday 2005
Yesterday, I noted the Good -- Not Great -- Holiday Shopping Season.
Today, I want to delve into this a little more: The NYT reported that the nation's merchants trotted out deep discounts before Christmas, and lured enough last-minute buyers to deliver "decent, if unspectacular, sales gain of 3.2 percent in December."
Let's tack on one more prediction for the holiday shopping season '05: Margins were
significantly pressured by discounting. That may show up as a negative in the Q4 earnings season
for retailers, which starts in about 3 weeks.
Courtesy of NYT
Now we wait for the gift card recipients to shop -- they will put the Coda on the holiday shopping season for 2005 . . .
Retailers Find Little to Cheer
NYT, January 6, 2006
December chain store sales up 3.2 percent
Shopping Centers Today
International Council of Shopping Centers, January 05, 2006
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Stores don't book sales of gift cards as soon as they are sold? Why not?
They already have the customer's cash, the cards cannot be used elsewhere, and generally the retailers don't offer refunds on the cards, just merchandise.
Also there's always the gift card that never gets used... Do they intend to never book *that* revenue? I don't understand why the earnings from gift cards aren't stated immediately.
Posted by: Idaho_Spud | Jan 7, 2006 9:37:45 AM
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