The Return of CNBC.com
I never understood why, but CNBC stopped using their own URL some years ago. I assume it was the result of some ignorant corporate exec, or part of some awful partnership deal. Like Wired magazine -- which many many years after a disastrous merger (was it Lycos/Hotbot?) only recently regained their own independent web publishing.
There is some irony that neither the magazine, which chronicled the rise of the internet, nor the business cable channel that followed everything internet-finance related, had their own URLs/Web pages. Wired magazine was a tab under Wired news.
CNBC was buried in an MSN Money ghetto, not even ranking as a top line tab, but instead existing as a subtab under "Investing":
Source: http://moneycentral.msn.com/investor/home.asp
It appears that CNBC has "moved on up" out of MSN, to a deluxe apartment in the sky to their own URL: The first hint of this was the WSJ Report, which now can be found here: http://wsjr.cnbc.com.
I would expect that the rest of CNBC.com will revert back to this URL in the near future . . .
Tuesday, October 24, 2006 | 11:45 AM | Permalink
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Maybe they have an article about Dow 12k.
Just maybe.
Posted by: JoshK | Oct 24, 2006 12:03:04 PM
This is what happens when you combine marketing with TCP/IP
http://espn.go.com/
Oh and Gillette Mach 8 flash based ads that autoplay (with sound no less).
I predict a kickass sports blog will emerge with open source fantasy sports software backing it. Which will promptly be sued into oblivion by the professional sports leages.
Posted by: KirkH | Oct 24, 2006 12:51:01 PM
Richard will be pleased.
Posted by: Anonymous Coward | Oct 24, 2006 1:43:46 PM
To be honest, I don't think anybody particularly misses the CNBC website.
Posted by: Emmanuel | Oct 24, 2006 2:12:06 PM
You know, Barry, as my rich old Aunt on the East Side says, "fish don't fry in the kitchen and beans don't burn on the grill". And it did table CNBC.com a whole lotta trying to get up that hill. But now it's back up in the big leagues! It's getting its turn at bat. And there ain't nothing wrong with that!
Posted by: Sherman McCoy | Oct 24, 2006 2:15:54 PM
I'll bet this move is in preparation for their soon to launch premium site
Posted by: Michael | Oct 24, 2006 2:22:04 PM
I hope Dylan Ratbastard has a blog there he has such interesting things to say ("Two words....fast money"). What's with all the Bloomberg-ers who end up on CNBC anyway. Bloombabble must not pay very well.
And what happened to Fast Money. That show is NEVER on. Every time I try to find it that Deal or No Deal show is on. As you can see, I am quite conflicted. Like that old Catskill joke...the food is terrible there---yeah, and the portions are so small.
Posted by: Caver | Oct 24, 2006 2:39:27 PM
Love 'em or hate 'em CNBC gives the sheeple what they want..."Fast Money".
It is after all a for profit company.
Posted by: KP | Oct 24, 2006 2:58:53 PM
that cnbc site looks more like a Maria Bartiromo site - well, I guess she IS cnbc . . . .
Posted by: challo | Oct 24, 2006 3:30:49 PM
The content/organization/usefulness of CNBC.com is lacking. Seems as though it's an afterthought to senior management, middle management, and falls in the lap of some intern. It needs an overhaul.
Posted by: Chief Tomahawk | Oct 24, 2006 4:19:34 PM
For example, to get this link to Mike Hegedus' series of reports on the growth ongoing in Dubai, I had to call viewer services. Going to CNBC.com provided Hegedus' bio, but no links to any of the stories he's done.
If you follow this link you'll have to scroll down to "CNBC Special Report" inset to get the links to each of the 3-part segments. Well worth the time though (ever seen an indoor ski park?)
http://www.msnbc.msn.com/id/13305309/
Posted by: Chief Tomahawk | Oct 24, 2006 4:43:17 PM
Yeah, it's pretty much impossible to find a video of a story you want to see. Like they inteview Boone Pickens or something. Sometimes you'll find stuff on Youtube. I dunno what they're thinking.
Posted by: Brian | Oct 24, 2006 5:11:21 PM
The sad thing to note is that the "segment producer" on Maria's show will be Bianna Golodryga. Get her out in front of the camera!
CNBC better watch out, cuz Fox News is coming out with a business channel.
Posted by: muckdog | Oct 24, 2006 5:23:40 PM
so does that WSJR stand for wall street junior? That would be a fitting name for CNBC.
Kinda like the kiddie table that the kids have to sit at for Thanksgiving only that would be a kiddie table for investors.
BWA HA HA!
The only good thing about that channel is every once in a while people like uncle Barry come and sit at the table and tell the kiddies what the real world is like
Posted by: DavidB | Oct 25, 2006 1:03:34 AM
The CNBC site is just embarrassing. Almost as embarrassing as the promo (which promotes the website) where the little butterfly lands on the shoulder of Bill Griffeth.
Posted by: toddZ | Oct 25, 2006 2:39:23 AM
"Fox News Financial.....Financial Market Manipulation....Fair and Balanced"
Posted by: KP | Oct 25, 2006 10:17:38 AM
I used to loopk up CNBC at least once a day but then it morphed into MSN with huge letters so that you have to change your font size each time, it is a mess and I don't go near them anymore.
If it is true that CNBC if finally getting away from MSN and going back to the way they were,then BRAVO and it is high time. If it ain't broke....don't change it and above all stay away from MSN.
Posted by: thomas Wayne | Nov 14, 2006 2:28:23 PM
Margaret Brennan is a great reporter and hot. get her on air MORE at CNBC... they don't use her enough... retail or not.. she's good.
Posted by: ali | Feb 25, 2007 6:58:51 PM
