Who Are Online Financial Readers ?
Earlier this week, we looked at some data about online financial news sources (via Media Post). For those of you find this sorta stuff interesting, there are more tables after the jump.
Demographic Data for Financial News & Information Category (Month of September 2007 US, Home and Work) Category Target Unique Audience (000) Unique Audience Composition (%) Total 55,011 100 Male 30,054 54.63 Female 24,958 45.37 Age 2 - 11 756 1.37 12 - 17 2,271 4.13 18 - 24 1,556 2.83 25 - 34 8,123 14.77 35 - 49 19,245 34.98 45+ 29,550 53.72 55+ 15,512 28.2 65+ 5,948 10.81 HH Income $ 0 - 24999 2,894 5.26 $ 25000 - 49999 10,053 18.27 $ 50000 - 74999 13,359 24.28 $ 75000 - 99999 11,369 20.67 $ 100000 - 149999 9,664 17.57 $ 150000+ 6,464 11.75 No Response 1,208 2.2 Source: Nielsen Online, NetView Data on Web Media Finance & Economy Segment Week ending October 14, 2007 US, Home and Work Top 20 Advertisers Company Impressions (000) Share of all Impressions Citigroup Inc. 85,100 32.5% Entrepreneur Media 63,150 24.1% Bankrate, Inc. 60,431 23.1% The Motley Fool, Inc. 15,544 5.9% INVESTools 14,651 5.6% Investopedia.com 3,751 1.4% Dow Jones & Company, Inc. 3,068 1.2% FranchiseEXPO.com 2,659 1.0% Investor's Business Daily 2,571 1.0% Forbes, Inc. 1,921 0.7% FutureSource 1,383 0.5% CompareInterestRates.com 1,078 0.4% New York Stock Exchange 891 0.3% Pearson plc 537 0.2% Global Investment Research Corp 474 0.2% Quote.com 466 0.2% Time Warner Inc. 425 0.2% The Washington Post Company 395 0.2% CrownForex.com 352 0.1% General Electric Company 344 0.1% Total 262,018 Source: Nielsen Online, AdRelevance Top Ad Sizes Dimensions Impressions (000) Share of all Impressions Leaderboard (728x90) 94,764 36.2% Micro Bar (88x31) 64,916 24.8% Non-Standard Dimension 60,278 23.0% Medium Rectangle (300x250) 20,964 8.0% Wide Skyscraper (160x600) 5,466 2.1% Button #2 (120x60) 4,808 1.8% Rectangle (180x150) 3,950 1.5% Square Button (125x125) 3,348 1.3% Button #1 (120x90) 1,614 0.6% Full Banner (468x60) 672 0.3% Skyscraper (120x600) 629 0.2% Large Rectangle (336x280) 533 0.2% Square (250x250) 35 0.0% Half Banner (234x60) 24 0.0% Vertical Banner (120x240) 20 0.0% Total 262,021 100.0% Source: Nielsen Online, AdRelevance Ad Delivery Types Ad Delivery Impressions (000) Share of all Impressions In-Page 261,730 99.9% Expanding 202 0.1% Transitional 44 0.0% Pop-Under 39 0.0% Pop-Up 5 0.0% Total 262,020 100.0% Source: Nielsen Online, AdRelevance Note:
Nielsen Online, AdRelevance reporting data reflects advertising
activity served on pages accessible via the World Wide Web and not
within AOL's proprietary service.
Friday, November 23, 2007 | 03:30 PM | Permalink
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Comments
Hedge fund managers trying to get an idea of which stocks are ripe for short squeezes?
Posted by: super-anon | Nov 23, 2007 4:33:45 PM
So...those that are older and have money don't find reading financial blogs useful compared to young kids that are broke that eat this stuff up.
memo to self - do what those with money do.
Posted by: geckojb | Nov 23, 2007 4:46:03 PM
Speaking of financial readers:
Any of you technical sorts out there that can explain money flow regarding individual stock trading?
I simply can not get a grasp of the concept. It seems to me that it ought to be just an observation of a zero sum calculation.
Anybody?...
Posted by: Eclectic | Nov 24, 2007 8:39:16 AM
Eclectic,
Okay, I'll have a go at it.
I assume that in saying money flow in a stock is "just an observation of a zero sum calculation", you're thinking that for each buyer there must be a seller, and as such the transaction nets out.
That's obviously true as far as it goes, but I think you need to bring the bid/ask spread into play.
If there's more demand for than supply of a stock, transactions will tend to happen at the (higher) ask price (i.e. greater money flow on the trade than had the trade occured at the bid price). If demand outweighs supply at that ask once available supply has traded, buyers will have to hit the next highest ask, and so on.
Suppose you and I trade 100 shares of XYZ back and forth. I sell to you at $1. I want it back, but your ask is $1.05. The value of the first flow was $100, and the second was $105. If instead you had wanted to sell XYZ back to me, you might have had to hit my bid, say $0.95, for a flow of $95.
Anyway, FWIW that's my understanding of what underlies the concept of money flow. The indicators use time, price, and volume to infer money flow, but the bid/ask thing is the crux of it.
Posted by: Estragon | Nov 24, 2007 10:44:21 AM
Thanks Estragon.
Posted by: Eclectic | Nov 24, 2007 12:44:04 PM
