Starbucks: $2 Special
I've been meaning to post something on this for a while, but today's "discount" finally did it for me.
As you may have heard, Starbucks has canned their DVDs and CDs. At a recent visit, I picked up Juno (which I have been meaning to see), and for Mrs. Big Picture I grabbed The Kite Runner -- for $7.95 each. They also had the new James Hunter CD (Official site, Amazon, NPR interview) and the latest John Mellencamp disc (Official site, Amazon) were also $8.
But the big thing that caught my eye was their $2 special. Bring your receipt in from any purchase in the am, and after 2pm any Grande Cold drink is just $2.
Value maximizers may want to go for the Iced Frappucino Double Chocolaty Chip Frappuccino Crème at $4.80 but it weighs in at 510 calories. Or, the Java Chip Frappuccino is 460 calories. I went for the Iced Caramel Macchiato, which cost less, but is practically dietetic at 230 calories.
I cannot recall Starbucks being this promotional since . . . well, ever.
Anyone else raising their promotions to move some product ?
What is really on special is Starbucks stock. I know you don't like to buy a stock that has been going down but the value is very compelling now. The decision to close hundreds of stores, given the number of unprofitable ones they have, should be positive for earnings in 2009 and beyond.
Posted by: Rubens Morse | Aug 12, 2008 3:01:10 PM
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