Saturday, February 14, 2004
Can you might appreciate the subtlety of this ad, done by a Brazilian agency, for a lubricating gel (K-Y equivalent) targeting the French market? It appears the Brazilians were trying to come up with an ad that was neither offensive nor tasteless.
The picture looks completely innocent...until the details sink in.
Apparently, this ad has created quite a buzz in Europe. The ad company has won several awards for it, including 18th Annual London International Advertising Awards and the LEAFyear2 Awards Ceremony announced at the Galveias Palace in Lisbon, Portugal. (See the ad agency Ansell for more details).
If you don't get it, take your time. All I can say (as a hint), apparently, the stuff really works.
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