Friday, February 29, 2008
Dude, You're Goin' to Hell
Unfortunate news for the world of advertising: The creative mind behind McDonald's "I'm Lovin' It" ad and the "Dude, You're Gettin' a Dell" campaign committed suicide this week at age 40:
As the top creative executive at advertising agency DDB's Chicago office, Paul L. Tilley oversaw commercials and campaigns for marquee clients such as Budweiser and McDonald's.
Mr. Tilley was named managing director of creative at DDB in September 2006, nine years after he joined the shop. Over those years, he led creative teams that came up with Dell's "Dude, You're Gettin' a Dell" campaign and advertising in McDonald's "I'm Lovin' It" effort.
Mr. Tilley, 40, died on Friday, Feb. 22. The Wilmette resident apparently jumped from an upper floor of the Fairmont Chicago Hotel Friday, and his death was ruled a suicide by the Cook County medical examiner's office.
"Life is complicated, and Paul was a complicated man," said Mr. Tilley's wife, Cristina.
Always tragic when someone this young and creative offs himself . . .
Dude, You're Gettin' a Dell
TRIBUNE STAFF REPORTER, February 26, 2008
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