Ameritrade: Dialing for Business?

Tuesday, September 12, 2006 | 11:00 AM

File this one under astonishing:

I get an email from a client on the Asset management side (We work primarily through TD Waterhouse, but also via Schwab).

Anyway, a new client writes:

"I got a phone call from an Ameritrade person asking what I was thinking about doing with the cash in my accounts. I said that I would be working with a money manager and that I understood the paperwork had been sent to them. (He replied that there was no indication of that on his end).

Incidently, I though it was interesting that Ameritrade was looking to generate business - I've never had that with a discount broker before . . ."

Now that is pretty amazing. I can't ever recall hearing that a discount broker was dialing for dollars.

(Anyone else ever have that happen? Please inform us in comments)


Update: September 16, 2006 10:44am

More of the same:

Schwab Daily Trades Fall

Charles Schwab Corp., the biggest discount broker by number of customer accounts, said its customers retreated from the markets in August at a faster pace than they did at rival discount brokerage firms TD Ameritrade Holding and E*Trade Financial.

The company, which has 6.8 million active client accounts, said average daily trades by paying customers fell 11% in August from July to 190,800 trades, the second straight month of declines. E*Trade earlier said its customers' revenue trades were down 7.5% from July, while Ameritrade reported a 7.7% month-to-month decline. Schwab Chief Financial Officer Christopher Dodds said trading has picked up in September amid more confidence.

Tuesday, September 12, 2006 | 11:00 AM | Permalink | Comments (33) | TrackBack (0) add to | digg digg this! | technorati add to technorati | email email this post



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I have had a TD Waterhouse acct (Now TD Ameritrade) for almost a decade, and have never been approached like that. And I have had upwards of six figures in cash much of the time and often for long periods of time.

Occasionally they will have some kid call to ask if I need any "planning" help, but never an outright solicitation.

Posted by: Grodge | Sep 12, 2006 11:07:18 AM

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