Freebies Galore! Home Builder's Incentives

Monday, September 11, 2006 | 12:07 PM

Whenver I hear anyone say home prices are holding up up, I have to laugh. That's like saying the NY Knicks are undefeated (except for their losses).

From CNN Money over the weekend comes this:

David Seiders, chief economist for the National Association of Home Builders says 75 percent of the nation's builders and developers are offering incentives.

Those incentives range widely. "Developers will upgrade appliances, put in a Garland range or a Sub-Zero refrigerator," says Diane Saatchi, a vice president with the Corcoran Group who specializes in Hamptons properties...

The Associated Press reported last week that a new San Diego condo development, Atria, was giving away plasma TVs and $5,000 home renovation gift certificates. Other popular options include fancy kitchen cabinets, granite countertops and marble baths.

Some buyers, however, may just want money - and those deals abound. "Price cuts are averaging 5 percent to 6 percent," Seiders says, "and 30 percent of all the large builders have cut prices in at least some of their developments by 10 percent or more."

So while Home prices may look the same, the net to the builder has changed dramatically -- as the freebies listed below make clear . . .


Southwest Homes Ansedonia Up to $20,000 incentives on last remaining homes
Meritage Yellowstone 5 percent co-op on standing inventory
Ryland Belford $20,000 toward design center, special financing
DR Horton Twilight 3 percent toward closing costs with builder lender
Pardee Springdale $5,000 closing cost credit with builder lender
Avante Pecos Park $25,000 toward closing cost or upgrades with lender
Kimball Hill Capella Free membership to Henderson recreation center
Lennar Eagle Canyon Special buyer incentives and commissions
American Invsco Meridian HOA and taxes paid for two years
Toll Brothers Hidden Canyon Swimming pool included with some plans
Warmington Esplanade Metro Extra $5,000 incentive on Plan A
Innovative Mesa Verde $2,000 Visa gift card, six months HOA
American West Royal Highlands $15,000 to $25,000 co-op on list price
Pulte Silverstone Ranch Golf membership included offers a list of homes in Duncan, MI with incentives ranging from $6,000 to $25,000. Incentives as robust as $20k on $194, and $25k off homes as low as $294k home -- a healthy 10% discount.


UPDATE: September 11, 2006 7:41pm

Alex points out in  comments that Calculated Risk is highlighting a Pulte Homes $99,000 give away on homes priced from $300K+ to $700K+.


Appliances, upgrades, landscaping -- it's all 'free'
Builders turn to cornucopia of incentives to help keep valley's home inventory moving
Las Vegas Review-Journal, Sep. 10, 2006

Freebies for home buyers
Home sellers are trying to find creative ways to get buyers to sign on the dotted line.
Les Christie, August 25 2006: 10:13 AM EDT

Monday, September 11, 2006 | 12:07 PM | Permalink | Comments (35) add to | digg digg this! | technorati add to technorati | email email this post



Hmmm, coming soon to a town near you: $400,000 studio condo with $200,000 in incentives. But prices aren't dropping. Hmmmm.

I thought lenders were supposed to keep incentives under 3%. Pay no attention to the mold behind the curtain.

Posted by: KirkH | Sep 11, 2006 12:43:26 PM

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