Amazon.com Gift Certificate

Monday, November 27, 2006 | 06:30 AM
in Retail

Today is called Cyber-Monday -- a nonsensical media phrase to follow up the Black Friday shopping blitz. On line shopping has been growing rapidly the past 10 years, with 30-40% year on year gains.   

We also know gift cards have been huge the past few years around the holidays, This year, Amazon is making a big marketing push to create a mash up of the two: online Amazon gift certificates.

Mike, my freshman year college roommate, sent me the first Amazon gift subscription I ever received in 1997. Thanks to him, I've been a regular Amazon customer ever since.

Is an email with a dollar credit the same as a little plastic card 2 x 3 card? (I don't know)

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Amzn

Amazon.com Gift Certificate


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Also, I have updated the weekend retail round up with the following links:

Beware: Heavy store traffic doesn't mean huge sales

U.S. Thanksgiving Spending Increases 19% on Discounts

Black Friday Breakdown (Scott Rothport, Street Insight)

Black Friday Turned Green at the Malls Before Dawn   
http://www.nytimes.com/2006/11/27/business/27shop.html

Web sales down on Black Friday   

Shoppers slow pace after early frenzy          

Not as many Black Friday shoppers, but spending is up               

Traffic down, spending up in holiday retail debut 

Retail sales mixed at start of US holiday season;
(Car sales forecast to fall in 2007 to lowest since 1998)   

How Housing Slump Is Risk To Big Three Rebound    http://online.wsj.com/article/SB116458922079133152.html

Holiday Sales Get Off to Solid Start, But Wal-Mart Doesn't Share Cheer
http://online.wsj.com/article/SB116459701046633253.html

Monday, November 27, 2006 | 06:30 AM | Permalink | Comments (10) | TrackBack (0)
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Comments

We tried using Amazon to give employees gift certificates en masse one year and it was a disaster. Sometimes the emails would get lost and Amazon had no way to track down or resolve any of our issues. This was a few years ago and maybe their system is better but they were so unhelpful in working with us that we never considered doing it again.

Posted by: Kris Tuttle | Nov 27, 2006 9:06:01 AM

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