Magazine Cover Indicator: Time Magazine GOP Top Tick

Thursday, April 26, 2007 | 06:30 PM

Two years ago yesterday, I noted that the April 25, 2005 (Vol. 165 No. 17) version of Time magazine had put right wing harpy Ann Coulter on their cover. At the time, I wondered aloud if this was yet another Classic Magazine Contrary Indicator?

Let's go to the wayback machine and have a look at what that was all about:

"The cyclical nature of News and Politics oscillates to and fro. What's hot one year fades and is replaced eventually by the next new thing. The "quick sip" goes one way, but over the longer time a different flavor may dominate.

That the Editors at Time do not know that is truly astounding.

We have looked at the magazine cover indicator in the past as a contrary indicator. Its been a solid tell on politics, technology, currency, even specific stocks (i.e, Apple). And, this is not the first instance of Time Magazine's displaying exemplary  timing. Recall the Jeff Bezos ('s founder and CEO) in December 1999 pretty much top ticked both that stock and the entire dotcom bubble.

Since Reagan was elected, the right side of the political ledger has been in ascendence. But for Bill Clinton's brief reign (initially elected in a 3 way race that included businessman Ross Perot), that's over 25 years. It would be both fascinating and ironic if Time Magazine, demonstrating once again their wonderful sense of timing, and top ticked another trend.

I'd find it terribly amusing if Time magazine managed to nail the exact moment -- the post-Schiavo/Iraq War/Social Security reform instant -- when the zeitgeist swung away from the G.O.P.

That is a cut and paste verbatim from 24 months ago.

So I guess congrats are in order for the Time magazine editors, whose sense of timing was truly and astonishingly prescient -- in a contrary indicator sort of way . . .


New Coke vs Time Magazine Marketing Blunders
The Big Picture, Monday, April 25, 2005 | 06:09 AM

Thursday, April 26, 2007 | 06:30 PM | Permalink | Comments (14) | TrackBack (1) add to | digg digg this! | technorati add to technorati | email email this post



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Tracked on Apr 27, 2007 4:50:35 PM


If magazine covers are a contrary indicator, Barack Obama will be lucky to get elected to some city council a few years from now. But don't let me interfere with your celebration...

Posted by: John F. | Apr 26, 2007 6:58:26 PM

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