Apple iTunes outsells Amazon and Target

Monday, June 25, 2007 | 11:11 AM



Startling:  Apple's iTunes online store has become the 3rd largest music retailer in the U.S. in Q1 2007.

According to a survey by NPD Market Research, based on unit sales, not revenue. 12 songs tracks purchased online were counted as the equivalent to an album in compact disc format.

Apple leapfrogged both and Target in units sold, and achieved a 9.8% market share.

The leader remains Wal-Mart, witha 15.8% market share. Best Buy is #2, with a 13.8% share -- despite expanding their DVD section at the expense of the CD area.'s share was 6.7%, with Target a smidge behind at 6.6%.

NPD's survey doesn't include mobile-music sales, nor does it factor in revenue.



iTunes No. 3 music retailer in U.S.
BusinessWeek, June 22, 2007, 5:53PM EST

Monday, June 25, 2007 | 11:11 AM | Permalink | Comments (9) | TrackBack (0) add to | digg digg this! | technorati add to technorati | email email this post



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I standarized on iTunes 3 years ago and haven't bought a CD since.

This Christmas will be the last hurrah for CDs. Game over.

Now we just need the record companies to fully embrace the iTunes platform and allow us to buy music from the overseas iTunes sites and expand the back catalog. We also need more concert DVDs and movies on iTunes.

Posted by: Christopher Laudani | Jun 25, 2007 11:44:21 AM

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