How Is Retail Doing?

Tuesday, July 03, 2007 | 06:47 AM

One of the more interesting issues facing investors is what I call the Bifurcation Quandry: It seems where ever you look, everything has become a duality:

• Retail? High end good, low end poor;
• Advertising? US slowing, Global booming;
• Income? Upper 10% great, most of the rest mediocre;
• Economies? Asia, Europe Strong, US much less so.

Even the ISM number yesterday was helped dramatically by those sectors that are exporters to Asia and European corporate customers.

In the U.S., those firms that have been relying on the consumer have been feeling the pressure. Consider the revenue, earnings and guidance we heard from the following:

Best Buy: Wall Street took Best Buy to task for missing its first-quarter earnings forecasts and lowered 2007 guidance. "There is very little to be encouraged about in the quarter," wrote Bank of America analyst David Strasser in a research note. 

Circuit City: Electronics retailer Circuit City, which earlier this year cut jobs and restructured in an effort to keep up with competitors, reported a $54.6 million quarterly loss Wednesday and withdrew its financial guidance for fiscal 2008.

Starbucks: Starbucks Corp.'s chief financial officer on Thursday said meeting the high end of the coffee shop chain's 2007 earnings forecast will be "very challenging" due to rising dairy costs and slowing sales growth in its U.S. business, sending shares to a 20-month low.

Home Depot: Home Depot reported sales at established stores fell 7.6 percent.

Target: expects same-store sales for June to increase near the lower end of its planned range of 3% to 5%, according to a prerecorded conference call.

Bed, Bath & Beyond: earlier this month offered what was reportedly its first-ever warning that quarterly results might be lower than projected.

Federal Express: FedEx earnings increased 7.4% due to increased traffic in the UK, China and India.  However, the company said earnings might decline this quarter due to US economic weakness. FedEx validates the theme that the US economy is slowing while other countries’ economies remain firm.

Then there was the Durable Goods number, The WSJ reported:

"Orders for durable goods -- big-ticket items meant to last three years or more -- fell a seasonally adjusted 2.8% in May after a revised 1.1% increase in April, the Commerce Department said. The May decline was led by a 22.7% drop in aircraft orders.

But even excluding the volatile aircraft sector and other parts of the transportation industry, orders were weak, falling 1% after gains of 2.5% in April and 1.6% in March. Orders for capital goods excluding aircraft and defense, a closely watched barometer of business investment, fell 3%, tempering the widely held notion that business spending is accelerating."

Lastly, the Advertising outlook is weakening in US: “Advertising forecasters have downgraded prospects for the US, challenging expectations of a boost to the marketing industry from the presidential election race and the 2008 Beijing summer Olympics.

Advertising forecasters have downgraded prospects for the US, challenging expectations of a boost to the marketing industry from the presidential election race and the 2008 Beijing summer Olympics.

The US is the world’s biggest advertising market and the key profit territory for the world’s two largest marketing services groups - Omnicom of the US and UK-listed WPP.

Worldwide, the industry would normally expect a jump in expenditure during a period which includes the run up to the US presidential elections, the Euro 2008 football championships and the summer Olympics in China.

The current downgrades for the US contrast with upbeat assessments from Zenith and others of prospects for global advertising, especially internet marketing.

This explains why I have been in favor of any of the firms that are major exporters -- the big cap, multi-nationals not only have the weak US dollar helping them, but they also have the robust Asian and European demand as a wind at their backs.


UPDATE 3: July 8, 2007  8:02am

I see Marketwatch's Rex Nutting has a good preview of this weeks retail related data:

Retail sales sputtered in June
Investors who've been worried about U.S. economic growth being too strong will get a reality check in the coming week from the retail sales figures for June.

Retail sales are projected to fall 0.3% in June in nominal terms, with weaker spending on vehicles, gasoline, building materials and clothing, according to a survey of economists conducted by MarketWatch. See Economic Calendar.

Sales increased at a 16-month high of 1.4% in May, a figure that some economists expect to be revised down.

The June retail sales report on Friday is the highlight of relatively light week for economic data.

UPDATE 2: July 2, 2007  9:22am

Peter Bookvaar tells us:

Two weekly data points out this morning highlight a still sluggish retail sales environment. The Int'l Council of Shopping Centers (ICSA) lowered its June sales expectations to a 1.5-2% range from 2%. They said in its release, "over the course of the fiscal month, the June sales pattern has been slow, choppy and uncertain. Moreover, the breadth of that experience seemingly is widening among retailers." Johnson Redbook today said sales fell 1.1% month to date for the week ended June 30th and are up 1.6% month to date y/o/y, a 2 year low if you take out the weather induced weakness in late May, early April.


UPDATE: July 2, 2007  8:32am

I see Calcualted Risk has addressed a similar issue: The Q2 Consumer Slowdown   




Durable-Goods Orders Tumble 2.8%
WSJ, June 27, 2007 9:09 a.m.

U.S. Economy: Spending Increases Less Than Forecast
Joe Richter
Bloomberg, June 29 2007

Advertising outlook weakens in US
Carlos Grande
FT, July 2 2007 12:13

Tuesday, July 03, 2007 | 06:47 AM | Permalink | Comments (27) | TrackBack (1) add to | digg digg this! | technorati add to technorati | email email this post



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» Homes vs. Offices from The Big Picture
I mentioned the duality of this era the other day, and it carries right into today's discussion -- On the one hand, Pending Home Sales Index dropped 3.5% in May to a 6-year low:Pending sales of existing homes dropped to their lowest level in almost six... [Read More]

Tracked on Jul 5, 2007 8:51:38 AM


And as per usual, none of the real data that comes out matters. Only the crap that comes out of the commerce department seems to matter. So let's get those buys programs in high gear since there is virtually no volume it 's all the easier to push it up on hot air.

But here comes the NAR numbers to save us from ourselves as they continue to put out numbers that count cancellations as actual home purchases, and nevermind that the deviation of there numbers is something like +/- 10%.

It sure would be nice to be able to just make up numbers and put them out in an "official" capacity......seems that people believe anything if it is presented as "official".


Posted by: michael Schumacher | Jul 3, 2007 10:35:28 AM

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