More Bad News for Newspapers

Monday, July 16, 2007 | 07:19 AM

As some of the Bancroft family scrambles to find another bidder for Dow Jones, the latest polling data on media consumption might make you wonder why: This Harvard University Kennedy School of Government report is more bad new for the media business: The young 'uns don't care very much for the printed word:

Based on a national survey of 1800 randomly sampled teens, young adults, and older adults, this report examines the amount of daily news consumed by young people. The evidence shows that young Americans are estranged from the daily newspaper and rely more heavily on television than on the Internet for their news.

A few decades ago, there were not large differences in the news habits and daily information levels of younger and older Americans. Today,  unlike most older Americans, many young people find a bit of news here and there and do not make it a routine part of their day.

And all this time I thought this internet thingie might catch on . . .


UPDATE: July 16, 2007 7:34pm

I forgot to mention: today is the day the newstand edition of the WSJ rises 50% to $1.50. (but there's no inflation . . . )

>
click for larger table
News_exposure

 






Sources:
Young People and News
Joan Shorenstein Center on the Press, Politics and Public Policy, July 2007
John F. Kennedy School of Government, Harvard University
http://www.ksg.harvard.edu/presspol/carnegie_knight/young_news_web.pdf

Young Adults Are Giving Newspapers Scant Notice 
JUSTON JONES   
NYTimes, July 16, 2007
http://www.nytimes.com/2007/07/16/business/media/16habits.html

Monday, July 16, 2007 | 07:19 AM | Permalink | Comments (19) | TrackBack (1)
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Tom Patterson: 230K PDFBased on a national survey of 1800 randomly sampled teens, young adults, and older adults, this report examines the amount of daily news consumed by young people. The evidence shows that young Americans are estranged from... [Read More]

Tracked on Jul 17, 2007 11:21:22 AM

Comments

Confession time. Yep. I went cold turkey 3 weeks ago. After 40++ years of being a subscriber to the Dallas Morning News, I cancelled my service. It was difficult those first few days. I found myself wondering to the driveway only to discover no paper. It took about a week to figure out a new news sourcing routine.
The poor owner, A. H. Belo has suffered a decline in circulation these past several years. In order to stem the bleeding, this is what they did.
1. Cut back circulation to cities outside the metroplex.
2. Raised prices substantially each year.
3. Layed off substantially all of their news and opinion writing staff.
4. Sourced most of their news from wire services.

I realize the world changes but watching a hallowed industry commit suicide in the past 7 years is almost too much to bare.

Goodbye Dallas Mourning News. I cannot miss what is no longer there, A newspaper...

Posted by: Ross | Jul 16, 2007 8:50:19 AM

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