iPod Update
Between the office move and the markets lately, I didn't get a chance to address the new iPods/iPhone. Let's do that now.
Back in January, I noted why I did not think the iPhone would cannibalize the iPod: Apple would migrate the touchscreen downstream to the smaller and non iPhone "pods." Nine months ago, I noted it was only a matter of time before Apple would bring out a touchscreen (non-phone) iPod.
Well, that came to pass.
As to the rest, I got some of the new products, prices and capacities right. I got some aspects wrong. Back in January, I estimated what Apple's products and price points might look like.
Here is a comparison with those forecast and the actual products:
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| Product | Pricepoint | Actual Product | Actual Pricepoint |
| Apple iPhone 10/5 GB |
$499/439 | 16 GB |
$399 |
| iPod touchscreen* 100/60 GB |
$379/329 | iPod touch 16/8 GB |
$399/299 |
| iPod "Classic" 80/30 GB |
$279/229 | iPod Classic 160/80 GB |
$349/249 |
| iPod Nano 10/5 GB |
$199/139 | iPod Video Nano 8/4 GB |
$199/149 |
| Shuffle 1 GB |
$59 | Shuffle 1 GB |
$79 |
>
First, it turns out that my estimates of 12-18 months was off -- it only took nine months. Second, I wildly under-estimated the capacity of the classic iPods. Third, I wildly over-estimated the capacity of all the flash based iPods and iPhones.
But I did get many of the products, names and pricing pretty darned close.
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The WSJ has an interesting history of all the iPods, and Apple's stock price:
click for larger graphic
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BTW, if you want to have a laugh, go to Amazon and search for the the existing iPods -- an 80 Gig iPod is $349 . . .
>
UPDATE: September 6, 2007 7:32pm
To Amazon's credit, any search for iPod also includes this result: New iPods
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Thursday, September 06, 2007 | 09:30 PM | Permalink
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Comments
I'm glad they did the "phoneless phone". I'm far more interested in surfing the web over latte than actually TALKING to people.
If I were and exec at Nokia, NBC/Universal, MSFT mobile division, Verizon, I'd be checking the straps on my Golden Parachute about now.
Posted by: tom b | Sep 6, 2007 9:09:28 PM
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