The US Dollar/iPod Index

Wednesday, October 10, 2007 | 03:18 PM

This is an amusing way to look at the US Dollar: How much iPod nano does the US dollar buy around the world?

Just over 20 years ago, The Economist magazine launched an index based on a McDonalds hamburger – the Big Mac index – a practical way of assessing whether a particular currency was under or over-valued against other currencies. It was launched as a light-hearted approach to exchange rate theory, but has had a good track record in predicting the direction of currencies.

·  The Big Mac index has some limitations, one being that hamburgers cannot be traded across countries. Additionally, the Big Mac index is updated only irregularly. So, in the same spirit as the Big Mac index, CommSec has compiled the iPod index – a comparison of prices for the popular iPod nano music player across the world. Results released today showed that Apple sold 21 million iPods in the past quarter.

· The CommSec iPod index is a similarly light-hearted approach to assess currency movements. And while the initial results are at odds with many analysts, we will have to wait and see. The index suggests that the US dollar has potential to appreciate against a range of major currencies, with the Aussie dollar around 15 per cent over-valued against the greenback.


Ipod_nano 2 gigabytes, US dollars
January 2007

Country Price
Brazil $327.71
India $222.27
Sweden $213.03 
Denmark  $208.25
Belgium $205.81
France  $205.80
Finland $205.80
Ireland $205.79
UK $195.04
Austria $192.86
Netherlands $192.86
Spain $192.86
Italy $192.86
Germany $192.46
China $179.84
Korea $176.17
Switzerland $175.59
NZ $172.53
Australia $172.36
Taiwan $164.88
Singapore $161.25
Mexico $154.46
USA $149.00
Japan $147.63
Hong Kong $147.63
Canada $144.20

Source: CommSec, Apple

Wednesday, October 10, 2007 | 03:18 PM | Permalink | Comments (16) | TrackBack (1) add to | digg digg this! | technorati add to technorati | email email this post



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» For All The Ipods in China from China Law Blog
From the Big Picture Blog, which (at least for me anyway) makes economics fun comes a post entitled, US Dollar/iPod Index, postulating that the way to compare currencies/speding power is via iPod nano pricing. It does so by asking "how much iPod nano d... [Read More]

Tracked on Dec 12, 2007 1:59:13 AM


It certainly isn't a scientific way to look at it, and it has numerous problems, but it is definitely interesting. The amount that Brazil is higher than the rest is quite amazing.

Posted by: Aaron | Oct 10, 2007 3:33:12 PM

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