Results: Big Picture Reader Survey

Friday, November 02, 2007 | 11:00 AM

As promised, here are the results of the survey we did on Monday.

Thank you again to everyone who participated in this survey: Over 2000 of you responded, and the results are quite intriguing. Kudos to Survey Gizmo for putting together a nice product -- very simple and easy to use. (I am sure I could have done a better job if I actually read the instructions)

In many cases, I did not show the full set of answers -- too many one offs to fit neatly on a web page . . .  but where possible, I gave the top few answers, down to ~1%.

When someone asked me "Who are your readers," I could only answer in the most general of terms. Michelle over at Footnoted suggested doing a survey, and hence, here we are.

~~~

This was quite an interesting experiment; Please feel free to make suggestions for other ideas/questions/quiz ideas/concepts in the comments.   

>

Long ass page continues after the jump . .  .

Report: Final Summary Report

Survey:  Big Picture Reader Survey    Compiled:  10/30/2007


1. How frequently do you read The Big Picture?


                                                   
Summary
Value Count Percent %
Daily148472%
Several times per week51825%
Once a week432%
Less frequently241%
 

2. How do you access The Big Picture?

                                                                                                               
Summary
Value Count Percent %
Directly from the site174384%
via RSS feed/news aggregator24712%
Calculated Risk:Other80%
email60%
Real Money40%
Other:Other30%
cunning realist:Other20%
calculatedrisk:Other20%
ml-implode:Other20%


 

3. What time of day do you generally check the site?



                                                   
Summary
Value Count Percent %
During U.S. market hours125461%
Later in the evening31215%
Pre-market26013%
After the U.S. close22411%
 

4. What are your primary reasons for using The Big Picture?



                                                                                       
Summary
Value Count Percent %
Macro-economic commentary118157%
General financial education60329%
Get investing ideas935%
Monitor risk for specific stocks or sectors693%
Entertainment / gossip291%
all of the above:Other151%
Participate in comments discussions60%

 

 

5. Have you ever made an investment decision based on anything you've read on The Big Picture?



                           
Summary
Value Count Percent %
No149373%
Yes55927%
 

6. Which of the following changes/additions to the site would you most like to see?



                                                                                                   
Summary
Value Count Percent %
More Macro-economic commentary 56930%
None of the above 41222%
More Market specific commentary 27114%
More company/sector specific discussions 21912%
Site updated more frequently with shorter posts1779%
Less frequent but more detailed posts 1216%
More entertainment features like Friday Night Jazz 221%
H:Other 60%

Considering all of the financial information you read, what percentage comes from each of the following sources?

Please enter the percentages (up to 100%) that indicate how you use your annual research budget:



   
Summary
Item Low High # Responses Line Average Overall Average
Daily newspapers (WSJ, NYT) 0 100 1514 22.10 17.9
Business magazines (e.g. Barron's, Fortune) 0 100 1256 13.13 8.8
Financial websites (Marketwatch, TheStreet.com) 0 100 1508 25.26 20.4
Financial blogs 0 100 1682 33.82 30.4
Proprietary / subscription based service (e.g. Bloomberg) 0 100 868 23.52 10.9
Radio / TV 0 100 912 12.48 6.1
Other 0 100 491 17.68 4.6
Total Responses: 1872
 

7. How would you compare The Big Picture with other financial blogs  you read on a regular basis?



                                                               
Summary
Value Count Percent %
Much better114558%
A little better55428%
About the same22011%
Not quite as good382%
Not nearly as good10%
 

8. Is your profession directly related to money management or 
financial oversight?


                           
Summary
Value Count Percent %
No130867%
Yes65833%
 

9. Which of the following best describes your profession?



                                                                                                                           
Summary
Value Count Percent %
Individual Investor56634%
Analyst/Strategist/Economist17410%
Fund/Money Manager1408%
Trader1328%
H:Other1107%
Financial advisor/broker1026%
CPA/Attorney855%
CEO, CFO or other corporate officer674%
engineer:Other382%
IT:Other171%

10. What other subscription-based services do you currently subscribe to?



                                                                                                                                                                                       
Summary
Value Count Percent %
WSJ39329%
Investment newsletters19514%
Bloomberg16212%
NYT13010%
none:Other937%
Real Money/TheStreet.com665%
Other614%
Morningstar524%
Thomson/Reuters302%
IBD:151%
Barrons151%
The Economist91%
F71%
Financial Times:Other71%
All of the above:Other60%

 

11. In terms of investable assets, I control or provide advice for



                                                               
Summary
Value Count Percent %
Under $250,00069439%
Under $1 million43925%
Over $10 million29817%
$1 million to $5 million29016%
$5 million to $10 million573%
 

12. Do you reside in ...

                                                                   
Summary
Value Count Percent %
United States169186%
Europe1096%
Canada884%
Asia261%
Australia:Other101%

Friday, November 02, 2007 | 11:00 AM | Permalink | Comments (19) | TrackBack (0)
de.li.cious add to de.li.cious | digg digg this! | technorati add to technorati | email email this post

bn-image

TrackBack

TrackBack URL for this entry:
https://www.typepad.com/services/trackback/6a00d8341c52a953ef00e54f43ee948834

Listed below are links to weblogs that reference Results: Big Picture Reader Survey:

Comments

The most interesting item in this survey is the extremely low number of subsribers to the WSJ. Given the interests and professions of the survey population I would have expected something closer to an 80% subscription rate, certainly above 60%. I believe that would have been true in the past.

Fully 57% of Barry's audience value TBP for insights on macro-economic trends. Isn't his something the WSJ used to be counted on to provide? What happened? Is the Journal's time past? Would Murdoch be better off cancelling his purchase of the WSJ and buying into THE BIG PICTURE instead?

Posted by: ken | Nov 2, 2007 11:53:35 AM

The comments to this entry are closed.



Recent Posts

December 2008
Sun Mon Tue Wed Thu Fri Sat
  1 2 3 4 5 6
7 8 9 10 11 12 13
14 15 16 17 18 19 20
21 22 23 24 25 26 27
28 29 30 31      

Archives

Complete Archives List

Blogroll

Blogroll

Category Cloud

On the Nightstand

On the Nightstand

 Subscribe in a reader

Get The Big Picture!
Enter your email address:


Read our privacy policy

Essays & Effluvia

The Apprenticed Investor

Apprenticed Investor

About Me

About Me
email me

Favorite Posts

Tools and Feeds

AddThis Social Bookmark Button

Add to Google Reader or Homepage

Subscribe to The Big Picture

Powered by FeedBurner

Add to Technorati Favorites

FeedBurner


My Wishlist

Worth Perusing

Worth Perusing

mp3s Spinning

MP3s Spinning

My Photo

Disclaimer

Disclaimer

Odds & Ends

Site by Moxie Design Studios™

FeedBurner