Newspaper Circulation Takes a Hit
Ouch! :
"The circulation declines of American newspapers continued over the spring and summer, as sales across the industry fell almost 3 percent compared with the year before, according to figures released yesterday.
The drop, reported by the Audit Bureau of Circulations, reflects the growing shift of readers to the Internet, where newspaper readership has climbed, and also a strategy by many major papers to shed unprofitable or marginally profitable print circulation.
Among the nation’s largest newspapers, only a handful held their own or registered slight increases in overall paid circulation for the period from April 1 to Sept. 30: USA Today, The Philadelphia Inquirer, The Houston Chronicle and The St. Petersburg Times. Most papers showed significant declines, both weekday and Sunday."
We looked at this issue in a prior linkfest: Why You Didn't Pay To Read This.
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Source:
More Readers Trading Newspapers for Web Sites
RICHARD PÉREZ-PEÑA
NYT, November 6, 2007
http://www.nytimes.com/2007/11/06/business/media/06adco.html
See also
Why You Didn't Pay To Read This
Tim Harford
Slate, Saturday, Oct. 27, 2007, at 6:29 AM ET
http://www.slate.com/id/2176626/
5 newspaper giants in talks about online ad network
By Michael Oneal | Tribune staff reporter
November 6, 2007
http://www.chicagotribune.com/business/chi-tue_tribune_1106nov06,0,1513237.story
Thursday, November 08, 2007 | 02:00 PM | Permalink
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They still print newspapers? For real?!?!
Posted by: KP | Nov 8, 2007 2:20:57 PM
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