The Big Picture

« Subprime Debt Values in a Recession | Main | I'm Optimistic . . . »

Site Redesign / Advertising Questions

Monday, February 11, 2008 | 06:30 PM

A few questions for the regulars:

>
Site Redesign

I want to clean the site up -- its become way too busy, too many things going on. I am thinking about going to a simple tab-based format, moved to my own domain.

You hit a landing page, with 5 or 6 tabs: 1) The Big Picture; 2) The Apprenticed Investor; 3) Digital Media;

What might you like to see for the other tabs? Books? Music? Jobs? Managed Assets? Video? Quant charts? Commodities? Other Research? PDF Library?

Tell me your thoughts, and I will consider this in the new design!

>
Advertising

At this point, the site is almost begging for real advertising. I've experimented with Google ads, and found them irrelevant, kinda ugly, and absurdly non-remunerative.

If I go with a real ad shop, it would allow me to generate real (as opposed to Google's meaningless) advert revenue. From that stream, I would add an editor to fix my typos grammar and semi-colon issues, hire other tech staff, do additional programming, add features, eliminate more spam, and via the LLC lease an absurdly horsepowered vehicle that my wife would never otherwise permit.

I have several ideas as to how to proceed. Before you say go for it, understand what is involved. Any high end advertising firm is going want some things from you people: Real demographic information (age, income, net worth). No names or email addresses, but I know these folks, and they ask for serious personal shit. That's what's required for real ad stuff.

Also, I've never done any SEO work -- but that's another factor they will be harping on.

>
~~~

So? Site redesign? Advertising?

What say ye?