Read it here first: Implode-O-Meter Hits the NYT

Tuesday, July 08, 2008 | 09:00 PM

This may be a record  l o n g  time elapse between us posting on some interesting but obscure site, and the MSM eventually finding them:  The Mortgage Lender Implode-O-Meter.

Way back in January 2007, we mentioned the Implode guys in a linkfest (here and at the  They told me I was the first site to link to them -- and today, they got the full NYT treatment:

The misery in the housing market is registering on the Implode-O-Meter. As millions of homeowners fall behind on their mortgages, a fledging Web site called the Mortgage Lender Implode-O-Meter is gleefully tallying the number of lenders that run into trouble too. On Monday, the count was 265 — and rising.

With its tongue-in-cheek tone and running lists of the “imploded” and the merely “ailing,” the Implode-O-Meter has become a sort of Gawker of the subprime world. At a recent Mortgage Bankers Association conference, a speaker addressed what has become a hot topic among lenders: how to keep your company’s name off the site.

“No one wants to be number 266,”  [BR: Too late!] said Jim Reichbach, a vice chairman and leader of Deloitte’s banking and securities team. “This is a death toll that is equivalent to the casualty ticker of the Vietnam War.”

The Implode-O-Meter is the brainchild of Aaron Krowne, a former researcher at Emory University in Atlanta. A computer scientist and mathematician, Mr. Krowne, 28, started the site in 2007, believing that the troubles in the housing market, and by extension the mortgage industry, would worsen.

He was right — and the Implode-O-Meter took off. Traffic on the site soared, reaching as many as 100,000 regular visitors, and advertising dollars rolled in. Mr. Krowne quit his day job and hired 10 people for his company, Implode-Explode Heavy Industries.

“The crisis has come in waves,” Mr. Krowne said. “It just keeps coming.”

Congrats guys -- a job well done!




Linkfest 2007 (January 07, 2007)

The Mortgage Lender Implode-O-Meter

Loan Pains Turned Site Into a Hit
NYT, July 8, 2008


Tuesday, July 08, 2008 | 09:00 PM | Permalink | Comments (19) | TrackBack (0) add to | digg digg this! | technorati add to technorati | email email this post



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So he has hired 10 employees? Sounds like a typical dot com. Is there an ETF yet to short him?

UltraShort ProShares Implode - Symbol UPimp?

Posted by: 12th Percentile | Jul 8, 2008 9:09:16 PM

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