Saturday, September 06, 2008

The 65 mpg Ford the U.S. Can't Have

0904_mz_ecocar

 



If ever there was a car made for the times, this would seem to be it: a sporty subcompact that seats five, offers a navigation system, and gets a whopping 65 miles to the gallon. Oh yes, and the car is made by Ford Motor (F), known widely for lumbering gas hogs.

Ford's 2009 Fiesta ECOnetic goes on sale in November. But here's the catch: Despite the car's potential to transform Ford's image and help it compete with Toyota Motor (TM) and Honda Motor (HMC) in its home market, the company will sell the little fuel sipper only in Europe. "We know it's an awesome vehicle," says Ford America President Mark Fields. "But there are business reasons why we can't sell it in the U.S." The main one: The Fiesta ECOnetic runs on diesel.


Source:
The 65 mpg Ford the U.S. Can't Have
David Kiley
Business Week, September 4, 2008, 5:00PM EST
http://www.businessweek.com/magazine/content/08_37/b4099060491065.htm

Posted at 08:23 AM in Automobiles | Permalink