Monday, March 16, 2009

The Power of Color



 
Color can make you feel good or feel sick. It can tire you 
or increase your productivity. Color is perceived 
differently depending on your age, mood and mental health. 
Savvy packaging designers use color to suggest product 
attributes, such as cleanliness, flavor and freshness, and 
global marketers tread carefully around cultural color 
biases. 

How well do you understand color's influence? Answer these 
questions...

1. Among adults, what color is liked worldwide?

Yellow

Green

Blue

Gray

2. What color is the first to disappear from a child's 
crayon box?

Green

Yellow

Blue

Red

3. What food color is most popular among adults in Western 
nations?

Brown

Red

Yellow

Green

4. What color car is outlawed by Brazil and Ecuador because 
of its high incidence of traffic accidents? 

Black

Red

White

Brown

5. What color goes by 100 different names in the Eskimo 
language?

Gray

White

Black

Blue

6. What color puts people in a bad mood if looked at too 
long?

Green

Red

Yellow

Orange

7. On signs, which color combination is the most visible?

Black type on white

White type on black

White type on red

Black type on yellow

8. For printed materials, which combination is the most 
legible?

Black type on white

White type on black

White type on red

Black type on yellow

9. What color has a calming effect on people?

Blue

Green

Pink

White

10. What color helps children score higher on tests?

Yellow

Green

Pink

Blue

11. What color is the most restful on the eyes?

Purple

Green

Gray

Blue

12. Which color is very popular for cleaning products?

Yellow

Red

White

Blue

ANSWERS

1. Blue. According to several studies, adults worldwide 
prefer blue, followed by red, green, purple, yellow and 
orange. Nearly 50% of those queried in a survey by the 
American Roper Organization named blue as their favorite 
color, followed by red.

2. Red. Children universally favor red. A physiologically 
energizing color, red stimulates and excites. 

3. Brown. Adults in Western nations find brown particularly 
appetizing because it is associated with savory meats, 
breads and sauces. Blue is the least appetizing, since 
virtually no natural foods (except blueberries) are that 
color.  

4. Red. Although insurance records from many countries show 
that red cars are involved in a higher incidence of traffic 
accidents, Brazil and Ecuador are the only countries to 
forbid individuals from driving them. Optically, red 
advances, creating the impression that red objects are 
closer than they are. Red also physiologically gets the 
adrenaline pumping, so accident-prone red cars may say more 
about their drivers than their visibility on the road. 

5. White. To help them describe the nuances of ice and 
snow, Arctic Eskimos have more than 100 words for white. 

6. Yellow. Yellow, especially bright lemon-yellow, is the 
most luminous color in the spectrum and, hence, the most 
fatiguing color if viewed for long periods of time. 
(Conversely, it's the most cheerful if seen at a glance.) 
Anecdotal studies have shown that couples fight more in 
lemon-yellow kitchens and babies cry more in lemon-yellow 
rooms. On the other hand, bright yellow makes school buses 
very visible. 

7. Black type on a yellow background. The strong color 
contrast and the fact that yellow is the most luminous 
color in the spectrum make this combination ideal for 
warning signs. But since yellow tires the eyes, just a 
little goes a long way. 

8. Black type on a white background. It is easy to read and 
not as tiring on the eyes as yellow. The least legible 
combination is red type on a blue background. 

9. Pink. Interestingly, while red is the most energizing 
color, pink has a calming, sedating effect. The California 
children's probation department found that violent children 
have fewer outbursts when placed in pink rooms. Many 
hospitals and correctional institutions have painted rooms 
pink for the same reason.

10. Blue. Through color experiments, researchers have found 
that children tested in rooms with blue ceilings tend to 
score as many as 12 points higher on IQ tests.

11.  Green. This is the most restful color. Green has risen 
in popularity as people have become more ecology minded.

12. Blue. Blue is popular for cleaning fluids from 
detergent to beauty cleansers because it suggests hygiene 
and coolness. 

Posted via email from bigpicture's posterous

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